Requirement
Creating a holiday booking website
Identifying user persona
User group
People who love to travel
Demographic & characteristics
- Age: 30 - 50
- Use laptops and smartphones
- Best knowledge about technology
- Doing a job and married
- Have money to travel
- is that a best hotel?
- are they offering family package
- can I find a flight without delay
- can I book hotel and flight same time?
- how to find a taxi to going to hotel from airport
- can I find a travel guide?
- they say that December is best for travelling
- there is a offer in November
- there is a family package for flight
- someone say having food outside hotels are good
- should ask someone for best hotels
- should wait for travel season to get offer
- will find a travel guide after going to the hotel
- should find a beach hotel
- is that a best hotel?
- are they offering family package
- can I find a flight without delay
- can I book hotel and flight same time?
- how to find a taxi to going to hotel from airport
- can I find a travel guide?
- should ask someone for best hotels
(Reviews)
- should wait for travel season to get offer
- will find a travel guide after going to the hotel
- should find a beach hotel
User journey
Flow 1 - find a hotel
| Landing to platform |
Select location |
Select dates |
Select people amount |
Search hotels |
Select food preferences |
Select other facilities |
Book hotel |
| How |
Select from dropdown |
Select from calendar |
Select from dropdown |
Click "Search" |
Tick checkbox |
Tick checkbox |
Click "Book" |
| Why |
| Technical delightment |
Suggest when type |
|
Categorize children/adult |
|
Update total price |
Update total price |
|
| Prerequities |
Get location from system |
| Expected outcome |
can suggest rooms |
Flow 2 - find a flight
| Landing to platform |
Select location |
Select destination |
Select dates |
Select people amount |
Select other requirements |
Search flight |
Book flight |
| How |
Select from dropdown |
Select from dropdown |
Select from calendar |
Select from dropdown |
Select from dropdown |
Click "Search" |
Click "Book" |
| Why |
| Technical delightment |
Suggest when type |
| Prerequities |
Get location from system |
| Expected outcome |
Wireframe design
Design development